The Eurovision Creative Forum is the first annual event for screening programme formats with only public service content from Europe and beyond. The Eurovision Creative Forum is not a pitching session. Every format shown has been broadcast in the country of origin.

The audience at the Forum has the chance to experience 20 of Europe's most recent, innovative, enthralling and touching television programmes in all genres - from pure entertainment to factual, from religion to education, from show to documentary. It is also an opportunity to meet the creators and producers to learn more about the formats and share experiences.

This unique forum offers EBU Members & organizations from other PSB unions worldwide the opportunity to exchange TV formats, share production and studio facilities, and pool their creative potential. The Creative Forum also includes PSBs from outside Europe, such as Asia, Canada and the USA. It is organized by the European Broadcasting Union (EBU) in close cooperation with the Eurovision Formats Core Group (SVT, ZDF, VRT, RTÉ, NPO, RTVSLO, France Télévisions and BBC).

The Eurovision Creative Forum has also been the starting point for several success stories. After the forum, several formats have been adapted for other markets - and won prizes such as the Golden Rose at the Rose d'Or in Lucerne.

The sixth Eurovision Creative Forum was held in Berlin on 12 September 2011. At the end of this one-day event, TV professionals from all over the world were invited to elect their 7 favourite formats. 

The "7 Best" 2011 are: 

• Never Do This at Home - NRK, Norway(winner)
• Comedy on the Edge - DR1, Denmark (2nd)
• Basta! - één (VRT), Belgium (3rd)

Runners up:

• Destination Unknown - Channel 3, Netherlands
• Also Test on Humans - één (VRT), Belgium 
• Metropolis - Ned3, The Netherlands
• Kamikaze - UR, Sweden
  

	"It is time to re-establish a European Public Service Entertainment and Factual Entertainment. EBU members have the creativity and the resources, now it is time to start talking to each other about how best to use it." Markus Sterky  Content Strategist, SVT, Sweden
	"Isn't it exciting to see which new programmes where successful on public service television last season across europe? Let's get together and exchange views and ideas. I can't wait to meet you all in Berlin!" Panagiotis Trakaliaridis Strategic Programme Development, ZDF, Germany
	"The evolution of formats is good news for Public Broadcasting. There are many ideas which can easily be exchanged. In a short time the Creative Forum will make it possible to get a good overview of what recently has been developed by Public Broadcasting in Europe". Roek Lips Net Manager, NPO, The Netherlands
	“Having the opportunity of watching the new formats at one place is somehow a cultural event: through the formats you can feel the spirit of the country, you can see on the one hand how similar we are and on the other how different, although we consider ourselves as the inhabitants of the “global village.” Natalija Gorcsak Editor, RTVSLO, Slovenia