EUROVISION TV Lab is the place for viewers to find most recent cutting-edge television programmes. It links younger audiences to new public service TV formats.

EUROVISION TV Lab is a unique experiment, created by EBU Member NPO/Ned3 in Holland. It challenges TV producers to develop new programmes and concepts. Thanks to EUROVISION TV Lab, EBU broadcasters have an oasis of fresh, new and experimental pilots.

After two successful runs in the Netherlands, TV Lab comes to Eurovision. EBU Members that decide to join this experiment contribute at least one pilot to a pool of programmes that are free of rights restrictions. Whether current events, drama, music or chat shows, they are all broadcast on TV for the very first time to see whether they are a hit or not. The EBU coordinates this International exchange.

The first EUROVISION TV Lab night or week was broadcast from Saturday 27 August 2011 to Saturday 3 September. Besides their own pilots, EBU broadcasters can choose pilots from other countries and present them to their domestic audiences. The pilots can be scheduled in any slot.

EUROVISION TV Lab invites the TV audience to take part in a review panel. Viewers participate over the internet, especially using Twitter and Facebook, to determine which of the new programmes are best. EUROVISION TV Lab also extends the boundaries of the media involved by creating crossovers on the internet and social networks. Social media tools and applications provide a measure of how successful the pilots are with the audience. In each territory, internet votes help to decide which of the formats shown during EUROVISION TV Lab Night should be turned into a series.

For further conversation and knowledge sharing about the project, please visit the TV Lab blog: www.tvlab.com